Power is shifting in the marketplace from the seller to the buyer. The rules of business are changing. Increasingly, customers know everything about the companies they buy from. Customers are taking charge and the new business bottom line is customer delight. It's no longer about pushing features at customers, it's about achieving the experiences customers desire. It's no longer about concept to cash, it's about how long it takes to go from concept to customer delight. It's no longer about output, it's about outcomes. Delighting customers is everyone's responsibility and whether you realize it or not, no matter what you do, you're working in customer services.
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Focus on outcomes not output. Stop pushing features and start delighting users.
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I can't operate effectively without some kind of goal. Let me clarify that. Without some kind of goal I am directionless. I'm easily distracted from any focus I might have started with by other things that crop up. I end up flitting from one thing to another, multitasking. I become anxious and frustrated. I lose my sense of priority. I end up working on things that don't add value and I create lots of work-in-progress. It only gets worse the longer I go without being able to check in against some goal. I suspect most people are like this.
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The challenge when dealing with people from different backgrounds, with different experiences, qualifications, roles and domain knowledge is speaking the same language. When we face together a problem or opportunity, or given a certain need, we talk about what and how - what is the solution? How will we meet this need? We each think we see the same thing. We each believe we are talking about the same thing. When we talk about what it is it's often a case of the five blind guys and the elephant. Together we work hard to overcome our individual perspectives and structure a common language we think describes the what and the how.
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1. Declare victory
Regardless of whether something has been successful or not the quickest way to kill it is to publicly declare it a success: “The initiative has been completely successful. The team responsible is no longer needed. The values have been internalized.”
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I suspect lots of decisions are made because they bring short-term benefits despite there being long-term risks. I've seen agile teams pushed for feature after feature with the business owner citing business value prioritization. Certainly there is commercial pressure for features but how many of these features have been validated with users? Is the demand real?
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When people are pooled in specialized silos more process is required to get things done. Responsibility gets diffused and transaction and coordination costs go up because there are more handovers and sign-offs as work is passed around; more meetings are needed to keep people involved and informed, and it's more difficult to gather people together; it's more time consuming to chase people for responses. Work is stop-start. There's little flow and lots of waste.
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In the software world, budgets are mostly about headcount and capital expenditure. Headcount is managed by cost per unit, where a unit is a person considered to be more or less a uniform resource capable of producing fixed output. On a cost per unit basis maybe 100 people offshore are cheaper than 10 onshore. But in my experience, more people means more waste.
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One particular chart in the State of Agile survey for 2011 tells a familiar story. Have a look.
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